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About Us

Geared up to bring the best prices for adorable products


Executive Director

Alakesh holds expert knowledge of Software and Semiconductor Industries Technology, Finance and Marketing. He is 3x successful entrepreneur. He has authored granted patent in semiconductor and mobile commerce domain. His areas of expertise are Product strategy, Branding, creation of new technologies and IPR. A graduate from NIT Karnataka and masters from Michigan Technological University. Alakesh is known for candid discussions, compelling vision, motivating the team to persist despite difficulties.



Arun Purohit, was delighted when he realized that " Where is Cheapest?" is a wonderful question to answer for a large variety of products. He is a former IAF officer and a Post Graduate in CS from BITS Pilani. An avid Squash, guitar and chess player he enjoys twitter, Quora and Facebook. At Simplibuy, he manages Product Development and innovation. He occasionally dons the hat of a CEO.



An engineer by profession and artist by nature.. Love to explore new places.. Worked on various software products in Search/Content Management/Banking domains.


Product Engineer

IT Graduate from Goa College of Engineering with 4 years experience in Tech Industry. Apart from Web Technologies loves cooking. Wants to own a Football club and change sports culture in India


Product Engineer

A passionate carrom player, he likes to breathe life into web pages to make them more responsive and engaging. He works on making WiC more easy and intutive for the users.


UI/UX Consultant

With an experience of 4 years & over 30 projects, Nitin works primarily for visual communication & interaction design projects. He specializes in UX, Interaction, Interface, Graphic, Digital-art & illustration.
Nitin holds Graduate Diploma in Visual Communication, Graphic & Interaction Design from Symbiosis Institute of Design. Check more about Nitin at



An artist who is heavily influenced by technology. Loves exploring roads and playing video games. At wicfy works towards creating beautiful graphics and interface design while maintaining the aesthetics.


Product Engineer

A passionate gamer, loves to learn new technologies and explore new things. At wic, Vinay works on developing mobile application. He believes in working towards goal silently making things perfect.


Lead Investor

Alexander is Founder President of Ecosystem Ventures based in California. He brings over 20 years of progressive experience in founding, funding, and managing global businesses that provide technology, products, and services to telecommunication operators, enterprises, and consumers.
He received a BA in finance and an M.B.A. in telecommunications and international marketing from the University of San Francisco.


Wanna join this team ?

We often talk to our peers, friends about prices of products we wish to buy . During these discussions we discover who is selling it at very good prices. Surprisingly friends know better sellers than what comes on first page of Google results. This very useful discussion near water cooler either remains in our minds or lost in air. Its often difficult to retrieve. We if present physically often miss out on valuable insights. WiC lets these informal discussions take a digital avatar and become more useful, easily searchable and sharable. Pricing discussions on web may redefine price discovery just as emails redefined written communications. Imagine benefitting from millions of such discussions on WiC. You are welcome to be part of this revolutionary concept. The Team WiC is a healthy mix of experience and youth. On the management side we have people with 12 to 25 yrs of experience and on the execution side the team has an average age of 24 yrs. The team is loosely coupled and gears up with other members having specific objectives. In the visual below, the outer wheel represents the organization and the contact points signify the collaboration among various team members.

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