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Killer #1 in India
1030 hrs, 10 Jun 13 ( War room Wicfy) Amidst heated discussion on product scoping, the phone rang. She picked it up. The voice on the other side said – “My father had an heart attack this morning. I tried … Continue reading
Dial right numbers persistently
What happens when you want something very badly? Put your heart, soul into it and still fail? You try again. When you fail again ? Find a better method and try again . What if you fail again with better … Continue reading
Posted in Humanity, Leadership, Muhurat Trading, Temptation, Wisdom
Tagged Entrepreneurship, IPO, Just dial, VSS Mani
3 Comments
Secret route to rail reservations
IRCTC.co.in is probably the only website in the world people use with utmost caution. You are kicked out if you Refresh Click back button Double click or Idle for few minutes. … Continue reading
Posted in Fraud, Humanity, Insights, Pricing, Rationality, Reality, Satire, Wisdom
Tagged Fraud, how to get confirmed tickets, IRCTC, Scam, tatkal, Train agents, train tickets
6 Comments
From Shopaholic to Content Curation to Smart Shopper
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This morning my manager asked me to write a blog on my experience as a content curator. I started wondering where should I start from. For me, it is not about the one month time I spent strategizing and curating … Continue reading
Spirit of building global business- an ode to Bikaner
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Today is Akshaya Tritiya, this is an important day for many reasons and its specially significant for the people of Bikaner . The foundation of this beautiful city was laid by its Rao Bikajee. The folk lore has it that … Continue reading
2 cents on Mothers day from Mom@Wicfy
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Starting and growing a company isnt easy but then motherhood is not easy either. Its often said labor is the maximum pain a human can endure but I would say startups give you nothing less. Life isnt a bed of … Continue reading
You don’t shop smart? We judge you.
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For someone who has always been very particular about what she owns and wears, I’ve been a very irresponsible shopper. So my first month at Wicfy was spent wondering why it was such a big deal to shop smart. I … Continue reading
Buying Calvin Klein
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Pune is no longer the cool pensioners paradise. Yesterday, mercury hit 40 deg and its 2 deg hotter than Bikaner (38 degree) in Western Rajasthan . So how does it affect me ? A startup guy in non air conditioned … Continue reading
Man versus machines again?? the wicfy perspective!
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“You are not safe and need to be shifted to secure place“‘ says Schwarznegger to the kid John Connor’ in the epic movie Terminator 3, the rise of machines . Should machines are define the work done by humans? We can … Continue reading
A whole new world
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Ever since I’ve taken up the role of Digital Manager here at Wicfy, there have been tons of questions that have overshadowed my thoughts. Coming from the fast paced, unruly world of the Indian media, a startup is the … Continue reading
Ugadi has an interesting tradition and story
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While its Gudi Padwa in Maharashtra a celebration of Marathi new year . This is the day celebrated as Ugadi/Yugadi in Andhra and is the Start of Telugu new year. A special dish is made on this day which is … Continue reading
Mainstream media hunks and the digital media babies
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There always is a slugfest between the emerging and the established. Why ? The emergent kids are young and restless. They need to cry and scream louder to get their milk. They desperately need to scratch the formidable. Why ? … Continue reading
Meditation ++ , 5 major evolutions brought in by Buddha
I have tried multiple ways to declutter my mind. I am not a big fanboy of any meditation guru. There are 1000s of every variety in India and abroad. The use of word “Om ” during meditation is just too … Continue reading
Posted in Insights, Rationality, tools, Wisdom
Tagged Breathing techniques, Buddha, Buddhist meditation techniques, Hindu spiritual ways, Meditation, Padmasana, Pranayam
3 Comments
InternSpeak
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“The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” -Steve Jobs These words by one of … Continue reading
Internships >> Start-ups >> Wicfy…. It all begins here…
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Having worked in a $40 billion company, how does one manage to contribute, learn, have fun and make a difference in a start-up? In a matter of 3 months. Will the motivation and experience be the same? Will … Continue reading
GET UP, STARTUP- Top reasons why a startup career is awesome for the youth
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It began a while ago. Maybe sometime late last year, when I was grappling with ill-health and the struggles of freelancing. I needed to start applying for jobs here in Pune, a city I was returning to after almost 5 … Continue reading
One level up – 4 perspectives on why you should Live in it
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A level up We had 5 EMBAS ( Engineer+ MBAs ) joining us for 3 months full time internship today. I was thinking what kind of mental wiring will be optimal so that not only they have good learning during their … Continue reading
4 Software absolutely worth paying for
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When do you know it’s time to pay for a tool/product or service for your Startup? When you are a startup, every penny matters. The mantra for Entrepreneurs is free picking (open source ) borrowing ( From friends) or stealing … Continue reading
Work From Home: 5 Ways to get it Right
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When Marissa Mayer took over as CEO of Yahoo, I was elated. She was the alpha woman, the powerhouse package that young, ambitious and driven women like myself have always looked up to. Then was announced her pregnancy and that … Continue reading
A great mattress at great price equals great sleep experience
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Last year I had done one critique on an incubator which prescribed that Entrepreneurs should not sleep well : Progressively, people are agreeing that sleep is one investment which gives highest RoI on productivity. For sleeping well, besides sound isolation, … Continue reading
Lights, camera and more lights!
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Started at the turn of the millennium, Bhise Electricals and Electronics stands out as a store that promises its customers lighting accessories that brighten their homes and lives. Located in Budhwar Peth, this store launched the latest product of their … Continue reading
User acquisition climb and the mythical magical push
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“Thats a steep mountain each entrepreneur has to climb ” chuckled Karthik, president of styloot.com . He was discussing the challenges in user acquisition startups face. I recollected a statement by one of our investors. He says , “We love … Continue reading
“Call Just Dial…or maybe not.”
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[The author Shahana Joshi is Digital Marketing Manager at Simplibuy. She is penning the second post in the series "Ways to reach great sellers "] I know someone who has been going to his favorite barber for 35 years and returning with … Continue reading
Why a bike engine, even after 50 kicks refuses to start ?
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(The author Arun Purohit is CEO of Simplibuy. While in Air Force he handled servicing and repair of more than 1000 specialist and common vehicles at India’s largest fighter base) My neighbor is a Mechanical Engineer who works with Volkswagon. This morning, … Continue reading
