Category Archives: Insights

Buying Calvin Klein

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Pune is no longer the cool pensioners paradise. Yesterday, mercury hit 40 deg and its 2 deg hotter than Bikaner (38 degree) in Western Rajasthan . So how does it affect me  ?  A startup guy in non air conditioned … Continue reading

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Mainstream media hunks and the digital media babies

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There always is a slugfest between the emerging and the established. Why ? The emergent kids are young and restless. They need to cry and scream louder to get their milk.  They  desperately need to scratch the formidable. Why ? … Continue reading

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Meditation ++ , 5 major evolutions brought in by Buddha

I have tried multiple ways to declutter my mind. I am not a big fanboy of any meditation guru. There are 1000s of every variety in India and abroad. The use of word “Om ” during meditation is just too … Continue reading

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One level up – 4 perspectives on why you should Live in it

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A level up We had  5 EMBAS ( Engineer+ MBAs ) joining us for 3 months full time internship today.  I was thinking what kind of mental wiring  will be optimal so that not only they have good learning during their … Continue reading

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4 Software absolutely worth paying for

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When do you know it’s time to pay for a tool/product or service for your Startup? When you are a startup, every penny matters.  The mantra for Entrepreneurs is free picking (open source ) borrowing ( From friends)  or stealing … Continue reading

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Work From Home: 5 Ways to get it Right

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When Marissa Mayer took over as CEO of Yahoo, I was elated. She was the alpha woman, the powerhouse package that young, ambitious and driven women like myself have always looked up to. Then was announced her pregnancy and that … Continue reading

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A great mattress at great price equals great sleep experience

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Last year I had done one critique on an incubator which prescribed that  Entrepreneurs should not sleep well : Progressively, people are agreeing that  sleep is one investment which gives highest RoI on productivity. For sleeping well, besides sound isolation, … Continue reading

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User acquisition climb and the mythical magical push

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“Thats a steep mountain each entrepreneur has to climb ”  chuckled Karthik, president of  styloot.com . He was discussing the challenges in user acquisition startups face.  I recollected a statement by one of our investors. He says , “We love … Continue reading

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“Call Just Dial…or maybe not.”

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[The author Shahana Joshi is Digital Marketing Manager at Simplibuy. She is penning the second post in the series "Ways to reach great sellers "] I know someone who has been going to his favorite barber for 35 years and returning with … Continue reading

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Why a bike engine, even after 50 kicks refuses to start ?

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(The author Arun Purohit is CEO of Simplibuy. While in Air Force  he handled servicing and repair of more than 1000 specialist and common vehicles at India’s largest fighter base) My neighbor is a Mechanical Engineer who works with Volkswagon. This morning, … Continue reading

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5 pearls of wisdom from Pearl Uppal, former FashionAndYou CEO

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Pearl Uppal, former CEO of Fashionandyou.com  has become an investor and accelerator for the digital startups. Cofounder of 5ideas.in, she was in Pune on 28th Jan with her partner Gaurav Kachru, on a pit stop to meet some  digital startups … Continue reading

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Jumping the domain gold rush- 5 learnings

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How did it all start ?  In early 2000s, a few guys registered some domains for 2 to 10 dollars. They went on to sell it for a million dollar plus . This started the great domain gold rush. sex.com … Continue reading

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7 reasons why you cant google your way to the cheapest seller.

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We are stupid hero worshipers. Indians in particular are so starved of heroes that  even when someone has done some small, stupid fancy act, she is glorified as a God.  There was Ramar Pillai who was a god, who converted water to … Continue reading

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Top 10 social media actions decoded

While doing the detailed design of our app for mobile, we tried to analyze different actions we take on social or digital media. Here is the matrix. Shall be happy to read any thoughts you have on these.  These are … Continue reading

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2 ways to live life.

I am not apologetic talking about extremes. Only extremes matter. If we see who decides the fate of nation…. its the poorest who will vote for a day’s meal or a bottle of Desi( Alcohol) or those who are richest … Continue reading

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Be Agile: Startup rule #9 of 10

” I do not invest in ideas, they are dime a dozen. I do not invest in business models, they change  ”- An investor in WiC .  This statement tells about how wise investors look at startups. The key  attribute … Continue reading

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How I left Muhurat Trading behind

( Rajeshwari is co founder and CTO of Simplibuy, the company behind WiC, she has been always lazy about writing blogs but this one time, the urge to express got better of her ) During this Diwali, I am feeling … Continue reading

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3 Startup CEOs x 3 straight questions = 9 great insights

Often startup events lack a proper structure and cohesiveness. Entrepreneurs meet without a fixed agenda and end up freewheeling , wasting a lot of time. Many a times, there are hogs who wont  let the small guys speak or the … Continue reading

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Dont love your source code, let it die

“If it were upto us, all our ancestors would have been alive “ – Al Ries We humans are a strange bundle of emotions and logic. Sometimes the emotions guide us in such directions that it conflicts with the nature. … Continue reading

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Deeper the Sorrow, more filling the joy

“Your joy can fill you only as deeply as your sorrow has carved you.”― Kahlil Gibran Mould and the joy I was sitting next to a Principal medical officer at Central Medical Establishment of  Air Force. This Air Commodore asked … Continue reading

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Bargaining even when you bribe umpires

Recently , I was watching news while having lunch . Suddenly,  ’ Breaking News’  appeared and on TV started appearing conversations with 6 ICC umpires.  Loose morals apart, what I found most interesting in the sting operation was the way … Continue reading

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8 reasons why iPAd wont kill ur laptop

A lot of people are buying or are tempted to buy iPads. Some suggest that buying iPad is better than buying laptop.  Well its a great device but here is what you may miss out. Dan Zhang from Austin says … Continue reading

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You better buy burger from me. I am an IITian

( Disclaimer: This is an act of fiction inspired by a trigger . Any intersection with holy cows is purely an act of literary license .  Those born without a funny bone may please  void exit(1);   Not defined  :var … Continue reading

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5 crazy things Indians have done against price rise

Diesel and cylinder price has brought to fore some of the starkest humor among Indian . Here are the best 5 we could see on the web :   5. People are back to stone age and are wearing leaves … Continue reading

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Straight from heart- Yogita roars back on LPG hike

Few months ago, we had a rather unusual application for the post of graphic designer. She was a frail looking hyper stylish girl who had walked in . The first stage screeners were reluctant to let her in because she … Continue reading

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