Category Archives: Pricing

Secret route to rail reservations

 IRCTC.co.in  is probably the only website in the world people use with utmost caution.  You are kicked out if you Refresh Click back button Double click or  Idle for few minutes.                   … Continue reading

Posted in Fraud, Humanity, Insights, Pricing, Rationality, Reality, Satire, Wisdom | Tagged , , , , , , | 6 Comments

Buying Calvin Klein

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Pune is no longer the cool pensioners paradise. Yesterday, mercury hit 40 deg and its 2 deg hotter than Bikaner (38 degree) in Western Rajasthan . So how does it affect me  ?  A startup guy in non air conditioned … Continue reading

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4 Software absolutely worth paying for

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When do you know it’s time to pay for a tool/product or service for your Startup? When you are a startup, every penny matters.  The mantra for Entrepreneurs is free picking (open source ) borrowing ( From friends)  or stealing … Continue reading

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“Call Just Dial…or maybe not.”

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[The author Shahana Joshi is Digital Marketing Manager at Simplibuy. She is penning the second post in the series "Ways to reach great sellers "] I know someone who has been going to his favorite barber for 35 years and returning with … Continue reading

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5 crazy things Indians have done against price rise

Diesel and cylinder price has brought to fore some of the starkest humor among Indian . Here are the best 5 we could see on the web :   5. People are back to stone age and are wearing leaves … Continue reading

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6 Shopping wisdom from Ganesa

We always derive a lot of our value systems from Gods and sometimes correlating with what gods had done or would do in such situations help us take faster decisions. Here are the top 6, we can learn from Hindu … Continue reading

Posted in Humor, Insights, Pricing, Productivity, Reality, Retail, Sellers, Wisdom | Tagged , , , , | 2 Comments

Shall we continue to buy from flipkart at higher price ?

Price is important but its not every thing.  To quote experience of a shopper,  last month, he ordered a book Beyond Buzz 2.0 from Homeshop 18 with COD because the book was Rs 200 cheaper on it than FK. This … Continue reading

Posted in Humor, Insights, Pricing, Productivity, Rationality, Reality, Retail, Sellers, Temptation, Wisdom | Tagged , , | 2 Comments

Saving private 10 lakhs on Mercedez Benz -Funny

Online reputation experts recommend to put no update about your career moves and promotions on social media. The best way to show that you are climbing the success ladder is to put a picture with your new car   Recently, … Continue reading

Posted in Humor, Insights, Pricing, Reality, Retail, Sellers, Temptation, Wisdom | Tagged , , | 3 Comments

How does it feel to buy the ‘Mercedes of Chocolates’ cheapest and relish it

I was recently reading a book Predictably Irrational (http://en.wikipedia.org/wiki/Predictably_Irrational) by an American author Dan Ariely where he talks about to extreme ends of chocolate quality. On the lower end of he selected Hershey’s and on the top end he mentions … Continue reading

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Top 10 Money saving tools to keep the juices of your Startup flowing

The best businesses are based on the stronger ones. Often I see startup founders & Entrepreneurs on forums/discussion boards/meetings asking for tools or should I say free tools to enhance their productivity. If you have been a part of startup, … Continue reading

Posted in Insights, Pricing, Productivity, Startups, tools, Wisdom | Tagged , , , , , , , , , , , , , , , , | 5 Comments

5 seductive moves from marketers that make you buy

Human Buyology Ever wondered why there are moments when you lose control and end up on a shopping spree? It may not be your fault as you are just helpless to resist the 360degree  psychological forces at work to make … Continue reading

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1 interesting strategy a ceiling fan retailer does about price

Last Thursday during our retailer interaction, we found an exciting pricing strategy by a seller. When we went to his shop, we saw that he had hung MRP on all ceiling fans on display.  When we asked him  if he gives discount … Continue reading

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Myth of free advertisements: Mouse trap Linked in

We recently got an offer from Linked in to avail USD 50 worth free advertisement credit. This credit can be used to display company advertisement on linked in pages . I got excited to find more about it and tried … Continue reading

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Life cycle of finding great product and price fit

We have always believed in buying world class products, however what we have paid for them are Chinese prices .  This means buying Levi’s Red loops for Rs 1000/= Puma shoes for 800/= a Nintendo Wii for 11,500/= or Hi … Continue reading

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Does your body language decide what you pay at a store ?

2 years ago when I was beginning to raise fund for my startup, I met a person who was christened Einstein in Bombay. We had 2 hour long discussion with him and told him how we had thought through various scenarios on … Continue reading

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