Category Archives: Rationality

Fruits of loot and the whipping boys

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I was watching a movie  “Hate story ” in which a lady journalist catches on camera a Senior Director of company bribing a politician. This makes a major headline and causes embarrassment to the company promoters. The promoter’s son calls … Continue reading

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Killer #1 in India

1030 hrs, 10 Jun 13 ( War room  Wicfy) Amidst heated discussion on product scoping, the phone rang. She picked it up. The voice on the other side said – “My father had an heart attack this morning. I tried … Continue reading

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Secret route to rail reservations

 IRCTC.co.in  is probably the only website in the world people use with utmost caution.  You are kicked out if you Refresh Click back button Double click or  Idle for few minutes.                   … Continue reading

Posted in Fraud, Humanity, Insights, Pricing, Rationality, Reality, Satire, Wisdom | Tagged , , , , , , | 6 Comments

Buying Calvin Klein

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Pune is no longer the cool pensioners paradise. Yesterday, mercury hit 40 deg and its 2 deg hotter than Bikaner (38 degree) in Western Rajasthan . So how does it affect me  ?  A startup guy in non air conditioned … Continue reading

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Mainstream media hunks and the digital media babies

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There always is a slugfest between the emerging and the established. Why ? The emergent kids are young and restless. They need to cry and scream louder to get their milk.  They  desperately need to scratch the formidable. Why ? … Continue reading

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Meditation ++ , 5 major evolutions brought in by Buddha

I have tried multiple ways to declutter my mind. I am not a big fanboy of any meditation guru. There are 1000s of every variety in India and abroad. The use of word “Om ” during meditation is just too … Continue reading

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Work From Home: 5 Ways to get it Right

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When Marissa Mayer took over as CEO of Yahoo, I was elated. She was the alpha woman, the powerhouse package that young, ambitious and driven women like myself have always looked up to. Then was announced her pregnancy and that … Continue reading

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A great mattress at great price equals great sleep experience

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Last year I had done one critique on an incubator which prescribed that  Entrepreneurs should not sleep well : Progressively, people are agreeing that  sleep is one investment which gives highest RoI on productivity. For sleeping well, besides sound isolation, … Continue reading

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“Call Just Dial…or maybe not.”

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[The author Shahana Joshi is Digital Marketing Manager at Simplibuy. She is penning the second post in the series "Ways to reach great sellers "] I know someone who has been going to his favorite barber for 35 years and returning with … Continue reading

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Why a bike engine, even after 50 kicks refuses to start ?

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(The author Arun Purohit is CEO of Simplibuy. While in Air Force  he handled servicing and repair of more than 1000 specialist and common vehicles at India’s largest fighter base) My neighbor is a Mechanical Engineer who works with Volkswagon. This morning, … Continue reading

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7 reasons why you cant google your way to the cheapest seller.

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We are stupid hero worshipers. Indians in particular are so starved of heroes that  even when someone has done some small, stupid fancy act, she is glorified as a God.  There was Ramar Pillai who was a god, who converted water to … Continue reading

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2 ways to live life.

I am not apologetic talking about extremes. Only extremes matter. If we see who decides the fate of nation…. its the poorest who will vote for a day’s meal or a bottle of Desi( Alcohol) or those who are richest … Continue reading

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Be Agile: Startup rule #9 of 10

” I do not invest in ideas, they are dime a dozen. I do not invest in business models, they change  ”- An investor in WiC .  This statement tells about how wise investors look at startups. The key  attribute … Continue reading

Posted in Insights, Life at WiC, Rationality, Reality, Startups, Uncategorized, WiC info, Wisdom | Tagged , , , , , , , , | 1 Comment

Dont love your source code, let it die

“If it were upto us, all our ancestors would have been alive “ – Al Ries We humans are a strange bundle of emotions and logic. Sometimes the emotions guide us in such directions that it conflicts with the nature. … Continue reading

Posted in Humanity, Insights, Rationality, Reality, Startups, Wisdom | Tagged , , , , , , , | 2 Comments

Deeper the Sorrow, more filling the joy

“Your joy can fill you only as deeply as your sorrow has carved you.”― Kahlil Gibran Mould and the joy I was sitting next to a Principal medical officer at Central Medical Establishment of  Air Force. This Air Commodore asked … Continue reading

Posted in Humanity, Insights, Rationality, Reality, Temptation, Wisdom | Tagged , , , , , | 2 Comments

Arvind Kejriwal’s India against Corruption, a model startup ??

Arvind Kejriwal – A model Startup? Last week I wrote a post in reaction to a ‘personality’ calling Arvind Kejriwal a moron. This post found resonance with 1000s on Quora. Many promoted it across various media. Yesterday, I was at a … Continue reading

Posted in Humanity, Humor, Rationality, Reality, Satire, Startups, Wisdom | Tagged , , , , , , , , | 4 Comments

Barfi and the myth behind stars

When I was a kid ( 1985 I guess ) I chanced upon a magazine which extolled 5 ways to make a superhit Bollywood movie. From what I can remember now, it ran something like this : Rope in son/ … Continue reading

Posted in Events, Humor, Rationality, Reality, Sellers, Temptation, Wisdom | Tagged , , , , | 2 Comments

Downfall and reactions to it .

प्रकृति का पतन कितना कल्याण कारी होता है , झरने को देख कर मैंने सोचा .. फिर महसूस किया की पतन कहीं भी हो, उसका परिणाम हमेशा कल्याणकारी होता है . Downfall of Taggle.com , an ecommerce site had every … Continue reading

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Shall we continue to buy from flipkart at higher price ?

Price is important but its not every thing.  To quote experience of a shopper,  last month, he ordered a book Beyond Buzz 2.0 from Homeshop 18 with COD because the book was Rs 200 cheaper on it than FK. This … Continue reading

Posted in Humor, Insights, Pricing, Productivity, Rationality, Reality, Retail, Sellers, Temptation, Wisdom | Tagged , , | 2 Comments

The dance of Jackals: its quite horny

Statutory Warning : This is a profane piece of imagination about acts in jungle. Its similarity with men,rascals and beasts is purely coincidental and unintentional. RaGu was a  prodigy cub. He had a big dream. He didnt want to rule … Continue reading

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Should you solve others’ problem ? 2 small anecdotes

  “You shouldn’t listen to airmen’s problems” roared my commander.  I was astonished. Why shouldn’t I?  As a human being is it not my duty to listen to the problems of other humans? “Not at all,” he said, explaining this … Continue reading

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Is flipkart making profit ?

Reproducing one of the most popular answer on Quora ( For the interest of those people who ask – “What is Quora ? ” ) Is flipkart making profit ? There are some interesting perspectives before we answer this question … Continue reading

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1 interesting strategy a ceiling fan retailer does about price

Last Thursday during our retailer interaction, we found an exciting pricing strategy by a seller. When we went to his shop, we saw that he had hung MRP on all ceiling fans on display.  When we asked him  if he gives discount … Continue reading

Posted in Humor, Pricing, Rationality, Reality, Retail, Sellers, Uncategorized | Tagged , , , | 1 Comment

Pregnancy or Funding… When is the right time to break the news?

Recently, I came across a post scaring entrepreneurs and startups. It describes how big a loss you will incur by not announcing your funding.  Paranoia, fear, doom’s day are some really good  weapons . When used effectively they can serve … Continue reading

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7 reasons why you dont need a Hacker for your startup ?

  The mythical hacker Suddenly, its become fashionable to put  “Hacker” as a key word in job description just like the word “Disco” in 80s. That was the time you had disco pant, disco shirt, disco dandiya, disco burfee and … Continue reading

Posted in Misinformation, Rationality, Reality | Tagged , , , , | 12 Comments