This gallery contains 4 photos.
Today is Akshaya Tritiya, this is an important day for many reasons and its specially significant for the people of Bikaner . The foundation of this beautiful city was laid by its Rao Bikajee. The folk lore has it that … Continue reading
This gallery contains 14 photos.
Pune is no longer the cool pensioners paradise. Yesterday, mercury hit 40 deg and its 2 deg hotter than Bikaner (38 degree) in Western Rajasthan . So how does it affect me ? A startup guy in non air conditioned … Continue reading
This gallery contains 4 photos.
Last year I had done one critique on an incubator which prescribed that Entrepreneurs should not sleep well : Progressively, people are agreeing that sleep is one investment which gives highest RoI on productivity. For sleeping well, besides sound isolation, … Continue reading
Often we face the problem : Kids refuse to have milk. The vegetarian parent are more concerned because milk is one of the best source of calcium and lots of vitamins. Someone seems to have cracked it. Lets see Quick … Continue reading
Posted in Design, Food and Drinks, Retail, Startups
Tagged Beverage, Business opportunity, Food product, innovation, Milk, Milk flavoring, Nutrition, Sipper
We always derive a lot of our value systems from Gods and sometimes correlating with what gods had done or would do in such situations help us take faster decisions. Here are the top 6, we can learn from Hindu … Continue reading
Posted in Humor, Insights, Pricing, Productivity, Reality, Retail, Sellers, Wisdom
Tagged Ecofriendly Ganesa, Ganesa, Ganpati Idols, smart shopping, wisdom
Price is important but its not every thing. To quote experience of a shopper, last month, he ordered a book Beyond Buzz 2.0 from Homeshop 18 with COD because the book was Rs 200 cheaper on it than FK. This … Continue reading
Posted in Humor, Insights, Pricing, Productivity, Rationality, Reality, Retail, Sellers, Temptation, Wisdom
Tagged E commerce, flipkart, Homeshop18
Online reputation experts recommend to put no update about your career moves and promotions on social media. The best way to show that you are climbing the success ladder is to put a picture with your new car Recently, … Continue reading
I was recently reading a book Predictably Irrational (http://en.wikipedia.org/wiki/Predictably_Irrational) by an American author Dan Ariely where he talks about to extreme ends of chocolate quality. On the lower end of he selected Hershey’s and on the top end he mentions … Continue reading
Posted in Insights, Pricing, Retail, Sellers, Temptation, Wisdom
Tagged Bombay, Bournville, Cheapest, Chocolates, Crawford Market, Dairy milk, Food, Lindt, Mumbai, Silk
Human Buyology Ever wondered why there are moments when you lose control and end up on a shopping spree? It may not be your fault as you are just helpless to resist the 360degree psychological forces at work to make … Continue reading
Last Thursday during our retailer interaction, we found an exciting pricing strategy by a seller. When we went to his shop, we saw that he had hung MRP on all ceiling fans on display. When we asked him if he gives discount … Continue reading