Category Archives: Uncategorized

From Shopaholic to Content Curation to Smart Shopper

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This morning my manager asked me to write a blog on my experience as a content curator. I started wondering where should I  start from. For me, it is not about the one month time I spent strategizing and curating … Continue reading

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You don’t shop smart? We judge you.

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For someone who has always been very particular about what she owns and wears, I’ve been a very irresponsible shopper. So my first month at Wicfy was spent wondering why it was such a big deal to shop smart. I … Continue reading

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Man versus machines again?? the wicfy perspective!

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“You are not safe and need to be shifted to secure place“‘ says Schwarznegger to the kid  John Connor’ in the epic movie Terminator 3, the rise of machines . Should machines are define the work done by humans? We can … Continue reading

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A whole new world

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  Ever since I’ve taken up the role of Digital Manager here at Wicfy, there have been tons of questions that have overshadowed my thoughts. Coming from the fast paced, unruly world of the Indian media, a startup is the … Continue reading

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Ugadi has an interesting tradition and story

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While its Gudi Padwa in Maharashtra a celebration of Marathi new year . This is the day celebrated as Ugadi/Yugadi in Andhra and is the Start of Telugu new year. A special dish is made on this day which is … Continue reading

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InternSpeak

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“The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” -Steve Jobs These words by one of … Continue reading

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Internships >> Start-ups >> Wicfy…. It all begins here…

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    Having worked in a $40 billion company, how does one manage to contribute, learn, have fun and make a difference in a start-up? In a matter of 3 months. Will the motivation and experience be the same? Will … Continue reading

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GET UP, STARTUP- Top reasons why a startup career is awesome for the youth

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It began a while ago. Maybe sometime late last year, when I was grappling with ill-health and the struggles of freelancing. I needed to start applying for jobs here in Pune, a city I was returning to after almost 5 … Continue reading

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Lights, camera and more lights!

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Started at the turn of the millennium, Bhise Electricals and Electronics stands out as a store that promises its customers lighting accessories that brighten their homes and lives. Located in Budhwar Peth, this store launched the latest product of their … Continue reading

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Be Agile: Startup rule #9 of 10

” I do not invest in ideas, they are dime a dozen. I do not invest in business models, they change  ”- An investor in WiC .  This statement tells about how wise investors look at startups. The key  attribute … Continue reading

Posted in Insights, Life at WiC, Rationality, Reality, Startups, Uncategorized, WiC info, Wisdom | Tagged , , , , , , , , | 1 Comment

3 Startup CEOs x 3 straight questions = 9 great insights

Often startup events lack a proper structure and cohesiveness. Entrepreneurs meet without a fixed agenda and end up freewheeling , wasting a lot of time. Many a times, there are hogs who wont  let the small guys speak or the … Continue reading

Posted in Insights, Life at WiC, Productivity, Uncategorized, Wisdom | Tagged , , , , , | 4 Comments

All-rounders for startups: Be Master of SOME!!!

This post is written by Akash Daniel Boaz , MBA ( Symbiosis Centre for Information Technology). He was earlier working as a network security expert at Infosys for 3 years.  Here he discusses how he quickly donned many hats while … Continue reading

Posted in Reality, Sellers, Startups, Uncategorized, WiC info | Tagged , , , , | 7 Comments

1 interesting strategy a ceiling fan retailer does about price

Last Thursday during our retailer interaction, we found an exciting pricing strategy by a seller. When we went to his shop, we saw that he had hung MRP on all ceiling fans on display.  When we asked him  if he gives discount … Continue reading

Posted in Humor, Pricing, Rationality, Reality, Retail, Sellers, Uncategorized | Tagged , , , | 1 Comment

Why you should walk away from money, name, fame

“ Learn to walk away from money” – said the experienced entrepreneur to me . He was telling me that in a journey to build a successful business, there will be huge temptations to accept money. The money will come … Continue reading

Posted in Rationality, Reality, Temptation, Uncategorized | Tagged , , | 5 Comments

Myth of free advertisements: Mouse trap Linked in

We recently got an offer from Linked in to avail USD 50 worth free advertisement credit. This credit can be used to display company advertisement on linked in pages . I got excited to find more about it and tried … Continue reading

Posted in Fraud, Pricing, Uncategorized | Tagged , , , | 13 Comments

Life cycle of finding great product and price fit

We have always believed in buying world class products, however what we have paid for them are Chinese prices .  This means buying Levi’s Red loops for Rs 1000/= Puma shoes for 800/= a Nintendo Wii for 11,500/= or Hi … Continue reading

Posted in Pricing, Uncategorized | Tagged , , , , , | 5 Comments